Do Something Different

The vast majority of ad agencies want to do great work for their clients. We want to move the needles of the KPIs for our clients. We want to implement game-changing creative that our clients talk about for years to come. We want to provide relevant data with intelligent insights that impact our clients’ decision making. But what we’re often missing in all of these good intentions is a well-lit path forward for our clients.

Continue Reading →

The White Ice Cube

I noticed the white ice cube simply because it’s different. I’m guessing its cooling properties are the same as the other ice cubes, but this stood out because it looked different. I believe that’s what advertising should do. Stand out.

Continue Reading →

What Bourbon Has Taught Me About Business

This is a tough question for brands, for sure, but it’s a question that needs to be asked. It will cause tension. It will ruffle some feathers. But whether you’re launching a new product, promoting a service, hosting an event, or forming a new brand altogether, you MUST ask yourself and your team this question.

Continue Reading →