Stopchargingmaria


Sales Video

The objective of creating this video was to promote the sale of Stopchargingmaria. The video was commissioned with the intention of motivating buyers to purchase the horse as a brood mare prospect. The result of this marketing effort was a 2.8 million dollar sale for Town & Country Farms.

We acted as writer, producer, and director for this project, guiding the messaging and tone throughout the video. We made the choice not to include a narrator, as equine sales videos typically do, but rather allow a few select interviews to tell the story. These testimonials illustrate the value of the horse and highlight her lineage, pedigree, and racing history in a more authentic style.